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Site Ranking
Explained |
Your ranking in our search results is based on several factors,
which includes Content Relevancy and your Site Traffic Data
provided by Alexa Internet,
with the emphasis on Content Relevancy.
Content Relevancy is determined by the words in your Title, Meta
Description, Meta Keywords tags and your web page content. We
compare the keywords we find on your page to those in your Meta
Keyword tag, the better they match the higher your ranking in
ExactSeek. If your site content is unrelated to the list of
keywords in your Meta Keyword tag or if you do not have a Meta
Keyword tag your site will rank poorly.
Additionally, the Title and Meta Description tags are used as your
Title and Description in our Search Results. If your site lacks
these tags, or if they are improperly formatted, then your site
may not be listed.
Title Tag - Your site Title
Tag should be descriptive and meaningful. ExactSeek will only
display the first 80 characters of
your Title so that part of your Title should identify your site
and indicate what your site is about.
Meta Description Tag -
The Meta Description Tag should be used to provide more
information about your site content, products and/or services.
ExactSeek uses only the first 199 characters
of your Description, so keep your description text concise and
relevant.
Meta Keyword Tag - This
Tag should include a list of all the keywords that relate to your
site content. Keywords are not displayed, but ExactSeek uses the
first 12 keywords in the Keyword Meta
Tag to compare against the content of your page for ranking
purposes. The better your Keywords match the important keywords we
find on your page the better your rank.
Note: Keywords and keyword
phrases are not case sensitive so a search for 'Clip Art'
is the same as 'clip art'. However, pluralized words such
as 'webmaster' and 'webmasters' are treated as
different keywords.
Alexa Traffic Ranking -
In cases where sites have more or less equal content relevancy for
specific keyword searches, Alexa Traffic Ranking data determines
which sites receive higher ranking. The sites that have a higher
Alexa Traffic Ranking will generally be ranked higher than similar
sites that have poor or no Alexa Traffic Ranking. The Alexa rank
for all sites is updated on a monthly basis.
Note:Pages on Community sites
and ISP sites whose overall traffic ranking data is not reflective
of individual member pages are excluded from this ranking factor.
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Improving
Your Ranking |
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To improve your site ranking ans search results, almost any
traffic building strategy will work to improve your site's
ExactSeek ranking, including:
Link Exchanges
Any type of advertising
PPC campaigns, and
Search engine optimization
techniques.
This is true because an increase in people traffic to your website
will boost your site's Alexa ranking which will help your ranking
in ExactSeek.
However, it is even more important that your web page be relevant
to the keywords or keyword phrases you would like your site to be
found under. You should select terms related to your site content
and that others would use when searching the Web.
This list of keywords and phrases should be incorporated into your
Title and Description tags and the text on your web page. You
should also put these keywords in your Meta Keywords tag, remember
to start the tag with your most important keywords and end it with
the least important.
The key point to remember here is that the content of the Title
and Description tags should be readable and understandable.
Stuffing your title and description tags with a list of keywords
is not a good idea. You may
succeed in temporarily obtaining a higher ranking, but many
searchers avoid visting sites that have no meaningful title or
description. We will not list sites that have a single word as
their Title.
NOTE: Keyword spamming -
excessive repetition of the same keywords or keyword phrases in
your site title and meta description tags - will result in your
site's removal from ExactSeek.com, and may also damage your
ranking in many other search engines that use Meta tags, including
Google, AOL, Yahoo, AlltheWeb, and AltaVista.
After you have modified your Title and Meta Tags, use the
Improve Your Ranking
form or your Member page to request a site recrawl so that the
changes made to your tags can be reflected in ExactSeek's search
results.
Your site will be recrawled within
one week (7 days). Your new site rank will be based on the
information extracted from your modified Meta Tags. If you have
done your job well, your site will be rewarded with a higher
ranking. If not, repeat the process
described above (maximum of one recrawl per week) and take greater
care in the changes you make to your page title and meta tags.
Since Alexa traffic data plays a significant role in determining
site ranking, we strongly recommend that you download the Alexa
Toolbar to track your site's weekly and monthly popularity status.
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